Modern times have brought many surprises with it. Islam used to be thought as a very conservative and out-dated religion, which is now surprisingly being employed by modern fashion industry. Perhaps the rise of Islamic fashion industry can be made evident by an unimaginable success of Abaya Addict. Abaya Addict is a great Islamic fashion icon, which is sharing $96 billion of the fashion industry. This fashion brand is just one and a half year old but its success is mighty.
There is also an example of a segment in Islamic fashion industry popularly known as "Modest fashion". This segment of the fashion industry is famous for designing dresses for Muslim women, who seek attires with a blend of modern fashion and Islamic modesty. Single Muslim women prefer dresses which could cover them from neck to ankle in a fashionable manner and this preference is evident from pictures of single Muslim ladies on dating sites like Arablounge and Islamicmarriage. According to a survey, modern Muslim women are of the view that their modern dresses with a sense of decency would attract good matches.
Since fashion and Islam are seen being together and this combination is being very popular among Muslim women and their partners, it's creating a high point for fashion industry. Due to this potential of growth, Islamic fashion industry is seeing new heights as people are willing to invest in it. The founder of Abaya Addict, Deanna Khalil is actually a certified medical practitioner who turned her passion for fashion into a business. She is supported and financed by her husband because Islamic fashion industry is on the rise and providing good profits to its keepers.
This market is unsaturated and has much room for new fashion brands. Also, Islamic fashion industry in contrast to its name is not only for Muslims. According to a survey by Abaya Addict, many Christians prefer Islamic dresses for their church ceremonies to look modest. Also, majority of people who prefer modest fashion of Islam are unable to find anything fashionable yet modest for themselves.
Also, its seen that many big brands in normal fashion industry were facing a drop in their demand due to Islamic fashion industry. So many of those brands started to explore Islamic fashion industry and tailored their items accordingly to keep up with the demand of modest fashion. Like Valentino, a big brand in normal fashion industry had very western kind of extravagant fashion range but now it has started to make long sleeve dresses due to high demand in Europe by Muslim majority.
The popularity of Islamic fashion industry is evident from skyrocket success of Abaya Addict. When this venture was launched it had only 10 dresses on a website but now it's a huge business with sales over 500 items/month and ever increasing followers on Facebook.
Islamic fashion industry is that's why providing a great room for fashion designers to enter this market and rule it, since it doesn't have a market leader yet but its expected to enter and take over the market soon.